By TheStaff 
The article evaluates DeepSeek, a new AI model released by a Chinese company, as a public relations (PR) tool in comparison to the established ChatGPT. It discusses DeepSeek’s initial success, including its rapid rise in the app store and the controversies surrounding its launch, such as plagiarism allegations and security concerns. The author conducts a comparative analysis based on key PR tasks: story ideation, pitch writing, research, and crisis communications, ultimately concluding that ChatGPT outperforms DeepSeek in most categories due to issues like availability, accuracy, and overall reliability.
DeepSeek shows promise, particularly in crisis communication scenarios, but is hindered by its current instability, generic output, and biases in politically sensitive topics. Moreover, the article raises significant concerns about data security and bias, suggesting that PR professionals should be cautious about using DeepSeek for sensitive information. While acknowledging the potential of DeepSeek, the author recommends sticking with ChatGPT or other established AI tools for now.
The article effectively highlights the challenges faced by emerging AI technologies in the competitive landscape, prompting critical reflection on the reliability and ethical implications of using these tools in professional settings. It raises important questions: How can emerging AI models improve their performance and security? What measures should be taken to ensure unbiased output in politically sensitive contexts? As AI continues to evolve, can users trust new tools like DeepSeek with their data? Engaging with these questions will be essential for PR professionals navigating the complexities of modern communication technologies.
Source: https://www.unite.ai/how-does-deepseek-measure-up-as-a-pr-tool/
Keywords: deepseek, pr, ai, tools, article